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TELUS starts its own Canadian bank. This is an example of what?

User Gozwei
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Final answer:

TELUS starting its own Canadian bank is an example of diversification, where the company is expanding into a new market or industry, separate from its original telecommunications business.

Step-by-step explanation:

If TELUS, a telecommunications company, starts its own Canadian bank, this is an example of diversification. Diversification is a business strategy where a company enters into a new market or industry, which is different from the company's regular business. By starting a bank, TELUS would be diversifying away from its core business of telecommunications and into financial services. This can be seen as a way to reduce risk and capitalize on new market opportunities.

User Nikunj Acharya
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