Final answer:
The statement that businesses use mass customization and personalization to create value in e-commerce is true. These strategies enhance customer satisfaction and loyalty, contributing to business value. The correct answer is option a.
Step-by-step explanation:
Businesses use mass customization and personalization to create business value based on a customization-oriented approach to e-commerce. This statement is true. Through mass customization and personalization techniques, businesses are able to offer products that meet individual customer preferences at a scale that is economically viable. This approach has gained popularity with the advent of modern e-commerce platforms, which allow for a wide array of custom options to be presented to consumers in a cost-effective manner. Tailoring products to individual needs contributes significantly to customer satisfaction, loyalty, and ultimately business value.