Question

Pega Customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied? Determining if a borrower gets a loan Determining how to optimize inventories Predicting the time of a machine failure Optimizing supply chain management

Answer 1

The Next-Best-Action approach, enabled by Pega Customer Decision Hub, is primarily related to Customer Relationship Management and marketing strategies, emphasizing personalization and customer engagement.

Step-by-step explanation:

The concept of Next-Best-Action, facilitated by Pega Customer Decision Hub, is applied to optimizing customer interactions and experiences, which falls under the domain of Customer Relationship Management (CRM) and marketing strategies. It is used to determine the most appropriate action to take with a customer, such as offering a personalized promotion or service suggestion. While it may not be specifically used for decisions like determining loan eligibility, optimizing inventories, predicting machine failures, or supply chain management, the principles of Next-Best-Action could inform approaches in these areas by focusing on the application of analytics and decisioning to improve customer engagement and operational efficiency.