Question

One of the purposes of the Interaction History decision component is to ___________.

a. capture all interactions with the customer
b. determine of a proposition has been offered before
c. verify if a customer is eligible for an offer
d. retrieve all proposition properties

Answer 1

The Interaction History decision component captures all interactions with the customer in a CRM system, providing a comprehensive view of the customer's engagement and enabling personalized interactions.

Step-by-step explanation:

The Interaction History decision component in a customer relationship management (CRM) system is designed to capture all interactions with the customer. This component records and stores every interaction, such as phone calls, emails, and website visits, for future reference and analysis.

By capturing all interactions, the CRM system provides a comprehensive view of the customer's engagement and helps in understanding their needs and preferences. This information can be used to personalize future interactions and improve the overall customer experience.

Therefore, option a. capture all interactions with the customer is the correct answer.