Question

________ is the element of the promotion mix that involves direct interaction, is most flexible and considered most costly per unit.

A) Advertising
B) Public relations
C) Personal selling
D) Sales promotion

Answer 1

The most costly per unit element of the promotion mix involving direct interaction and flexibility is Personal selling.

Step-by-step explanation:

The element of the promotion mix that involves direct interaction, is most flexible and considered most costly per unit is C) Personal selling. Personal selling is characterized by one-on-one interaction between a sales representative and a potential customer. This method allows for detailed communication and tailored presentations to the client's needs, making it a highly effective form of promotion. However, due to its personalized nature, it requires significant investment in human resources, making it the most expensive on a per-unit or per-contact basis compared to other promotion mix elements such as advertising, public relations, and sales promotion.