Final answer:
The four behaviors that marketers seek to deliver brand growth are Awareness, Consideration, Purchase, and Loyalty.
Step-by-step explanation:
The correct answer is B. Awareness, Consideration, Purchase, Loyalty.
Marketers seek to deliver brand growth through a series of behaviors known as the consumer decision journey. This journey consists of four key steps: awareness, consideration, purchase, and loyalty.
Awareness: This is the first step where marketers aim to create awareness of their brand among the target audience. They employ various strategies such as advertising, social media, and public relations to make consumers aware of their brand.
Consideration: In this step, marketers strive to make consumers consider their brand as a viable option. They highlight the unique features and benefits of their product or service to differentiate themselves from competitors.
Purchase: Once consumers are aware of a brand and consider it, marketers aim to convert that consideration into an actual purchase. They may use promotions, discounts, or other incentives to encourage consumers to make a purchase.
Loyalty: After a consumer makes a purchase, marketers focus on maintaining their loyalty and fostering a long-term relationship. They implement strategies like loyalty programs, personalized communication, and exceptional customer service to encourage repeat purchases and advocacy.