The decision of whether or not to conduct market research is a business decision that should be made on a case-by-case basis.
It is often said that market research is the foundation of a successful marketing campaign. Market research can help you to understand your target audience, identify their needs and wants, and develop a campaign that is likely to resonate with them. However, it is important to remember that market research is not a magic bullet. There are many other factors that can influence the success of a marketing campaign, such as the quality of the creative execution, the media mix, and the overall marketing budget.
In some cases, a marketing campaign may be successful even without extensive market research. This is often the case for products or services that are already in high demand or that have a clear target audience. However, even in these cases, market research can still be helpful in identifying potential pitfalls and refining the campaign.
Ultimately, the decision of whether or not to conduct market research is a business decision that should be made on a case-by-case basis. If you are unsure of whether or not market research is right for you, you should consult with a marketing professional