Question

Name the two types of persuasion that can be used to modify someone's beliefs or values that support an attitude.

Answer 1

The two types of persuasion used to modify someone's beliefs or values are the central route, which utilizes factual information and logical arguments, and the peripheral route, which relies on superficial cues like attractiveness and social endorsement.

Step-by-step explanation:

Types of Persuasion in Changing Attitudes and Beliefs -

The two primary routes to persuasion discussed in social psychology are the central route and the peripheral route. The central route to persuasion involves logical arguments and factual evidence to influence beliefs or values. For example, to persuade someone that a car is a good purchase, advertisers might provide data on the car's safety record and fuel efficiency. This route relies on the quality and strength of the information, and if the argument is sound, it can lead to long-lasting attitude change.

On the other hand, the peripheral route to persuasion emphasizes superficial cues rather than factual information. This may include endorsements by celebrities, attractive visuals, or associating the product with positive emotions. While this method can be effective, the resulting attitude change might be more temporary unless reinforced over time.

Attitudes can be internally changed through the process of cognitive dissonance, which occurs when there is a conflict between beliefs, attitudes, and behaviors, leading to discomfort that motivates change to reduce the dissonance. Externally, attitudes are influenced by various forms of communication that appeal to logic, emotions, or credibility, such as advertisements, rhetoric employing ethos, logos, pathos, or even propaganda techniques.

Answer 2

The central route and the peripheral route are two types of persuasion used to modify someone's beliefs or values that support an attitude.

Step-by-step explanation:

The two types of persuasion that can be used to modify someone's beliefs or values that support an attitude are the central route and the peripheral route.

The central route to persuasion involves using facts, information, and logical arguments to persuade someone. This route appeals to the person's central processing and focuses on the quality of the information presented. For example, a car company may use the central route by highlighting the safety features and fuel efficiency of their car to convince people to purchase it.

The peripheral route to persuasion relies on peripheral cues, such as attractiveness, fame, or positive emotions, to influence someone's attitudes. This route does not require deep processing of information and appeals to the person's emotions and basic instincts. An example of the peripheral route is when a celebrity endorses a product, leading people to believe it is good without considering the logic behind the endorsement.