Final answer:
Social media has become crucial in advertising, offering a cost-effective way to reach a broader and younger audience compared to traditional mass media. It has also reshaped the content and format of ads, making them more interactive and tailored to specific platforms.
Step-by-step explanation:
Social media has become an increasingly important platform for advertising. It offers a cost-effective way to reach a broader audience compared to traditional mass media like television and radio. The use of social media in advertising has grown due to its ability to deliver targeted messages and its reach to a younger, more educated, and technologically savvy audience. For political campaigns, social media has become a powerful tool in delivering messages to voters.
It also allows for interaction and engagement with the audience through features like comments, likes, and shares. The use of social media in advertising has also led to changes in the content and format of ads. Ads designed for social media platforms may be shorter, visually appealing, and more interactive compared to television ads. They may also be tailored to the specific characteristics of the platform and its users, such as the use of hashtags and influencers to increase visibility.