Final answer:
A SWOT analysis evaluates internal and external factors to inform strategic planning. The internal factors, strengths and weaknesses, focus on the organization's advantages and disadvantages.
Step-by-step explanation:
A SWOT analysis is a tool used in strategic planning to evaluate an organization's internal and external factors. The internal factors in a SWOT analysis focus on the strengths and weaknesses of the organization.
Strength: These are characteristics or resources within the organization that provide an advantage over competitors. Examples of strengths could be a strong brand reputation, skilled employees, or cost-efficient processes.
Weakness: These are aspects of the organization that place it at a disadvantage compared to competitors. Weaknesses may include poor customer service, outdated technology, or limited financial resources.