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Which of the following is a characteristic of exploratory research?

A. It does not help to solve a marketing research problem
B. It is used to estimate the magnitude of a phenomenon
C. Determines cause and effect relationships
D. Provides initial insights to a problem
E. Involves collecting quantitative data using surveys

User Joshc
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1 Answer

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Final answer:

Exploratory research provides initial insights to a problem, helping to understand underlying reasons and motivations, and sets the stage for further research.

Step-by-step explanation:

The characteristic of exploratory research among the given options is that it provides initial insights to a problem. Exploratory research is primarily used to gain an understanding of underlying reasons, opinions, and motivations for a research problem. It often involves open-ended interviews or discussions to delve into the topic at hand. Unlike other structured or quantitative research methods, exploratory research is not aimed at determining precise measurements or uncovering cause and effect relationships. Instead, it sets the stage for further research and hypothesis development.

User Bedane
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