Final answer:
To determine if her company has a competitive advantage, Susan must assess the performance of her company accurately and assess her capital and liquidity position. She should also focus on creating value, comparing and benchmarking her firm's performance, and ensuring the right strategic leaders are in place.
Step-by-step explanation:
To determine if her company has a competitive advantage, Susan must accomplish two critical tasks:
- Assess the performance of her company accurately
- Assess her capital and liquidity position to ensure funding for future projects
In addition, Susan should focus on creating value by utilizing operational effectiveness such as Six Sigma and lean manufacturing. She should also compare and benchmark her firm's performance to other competitors in her same industry. Lastly, Susan should ensure that the right strategic leaders are in place who can execute her strategy.