Final answer:
b. Contests would be an effective marketing strategy to attract a consumer with high extraversion scores.
Step-by-step explanation:
To attract a consumer that scores high on the extraversion scale, a marketing strategy that would be effective is b. contests. Contests provide an interactive and engaging experience that appeals to the outgoing and sociable nature of extraverted individuals.
Including social media sharing and promoting the contest through lively and energetic visuals can further amplify the attraction for extraverts. Through contests, extraverts can actively participate, showcase their skills, and share their experiences with others, which aligns with their preference for social interaction and attention.