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Which of the following is true of Television as an advertising medium?

A. It is an excellent medium for demonstrating a service.
B. It is typically considered more feasible as it does not encourage zipping.
C. It is characterized by low cost.
D. It usually has limited clutter
E. It is characterized by a lack of selectivity.

User Kahiem
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Final answer:

Television advertising is an effective way to demonstrate a service, but it is not typically considered more feasible and can be expensive. It can have limited clutter and allows for selectivity in targeting specific demographics.

Step-by-step explanation:

Television is an effective advertising medium for demonstrating a service because it allows for visual and audio elements to be combined to showcase the benefits and features of a service. For example, a car company can use TV commercials to demonstrate the safety features and performance of their vehicles.

Television advertising is not typically considered more feasible as it can encourage zipping, which is the act of fast-forwarding through commercials. This behavior is common with the use of DVRs and streaming services.

Television advertising is not characterized by low cost, as producing and airing commercials can be quite expensive, especially during prime time slots. Advertising on TV is often reserved for larger companies with bigger budgets.

Television advertising can have limited clutter, meaning that there are fewer competing ads and more opportunity for a commercial to stand out. However, this can vary depending on the time slot and channel.

Television advertising is characterized by selectivity, as advertisers can target specific demographics based on the data gathered by network and cable TV companies.

User Flo Bayer
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