Final answer:
Proximity marketing refers to the practice of targeting and delivering personalized advertisements or promotions to individuals based on their location or proximity to a business.
Step-by-step explanation:
Proximity marketing refers to the practice of targeting and delivering personalized advertisements or promotions to individuals based on their location or proximity to a business.
It utilizes technologies such as Bluetooth, WiFi, and GPS to detect mobile devices and send targeted messages.
For example, imagine you are walking by a coffee shop and receive a notification on your phone offering a discount on your favorite drink. This is an example of proximity marketing.
Proximity marketing has become increasingly popular as businesses seek to engage customers and drive foot traffic to their physical locations. It allows businesses to reach potential customers at the right time and place, increasing the chances of making a sale.