Question

A) Outline Rotter's four principles that govern behavior.

B) Based on these principles, what would Rotter say is the key factor that determines human behavior?

Answer 1

Julian Rotter proposed four principles that direct behavior, with the expectancy-value theory identified as the key factor in determining human behavior.

Step-by-step explanation:

Julian Rotter's social learning theory suggests that behavior is determined by the interaction between individual personality and environmental variables. He outlined four main principles that govern behavior:

1. Behavior is goal-directed and serves a purpose.
2. Behavior is a function of the individual's anticipation of reinforcement.
3. Individuals hold beliefs or expectancies about cause and effect relationships and about reinforcement patterns which influence their behavior choices.
4. The potential for a behavior to occur is based on the value the individual places on the anticipated reinforcement and the expectancy that the given behavior will lead to that reinforcement.

According to Rotter, the key factor that determines human behavior is the expectancy-value theory, where the likelihood of a behavior is a function of the expectancy that the behavior will lead to a particular outcome or reinforcement and the value of that outcome to the individual.