Question

An African American is given a job because the owner of a business wants to attract African American customers. This is an example of _______.

Answer 1

The situation described is an example of target marketing, where a business hires an African American employee to attract African American customers.

Step-by-step explanation:

The situation described in the question is an example of target marketing. Target marketing is when a business tailors its products, services, or advertising to a specific group in order to attract more customers from that group. In this case, the business owner wants to attract African American customers, so they hire an African American employee to appeal to that demographic.

Target marketing is a common strategy used by businesses to increase their customer base and profitability. By catering to the specific preferences and needs of different groups, businesses can attract more customers and gain a competitive advantage in the market.