Final answer:
Jalen is acting in the role of an entrepreneur as he attempts to innovate the company's product offerings based on market research and customer preferences. This entrepreneurial activity represents the initiative to improve and potentially increase the company's profits by aligning the product with market demands.
Step-by-step explanation:
Jalen, a marketing department manager, by advocating for the introduction of new features based on customer preferences and suggesting the removal of others, is acting in an entrepreneur role. As an entrepreneur within an organization, Jalen is practicing intrapreneurship by taking initiative to innovate and improve the company's products. This action aligns with the entrepreneurial spirit of seeking to deliver value through new combinations of resources, which in turn can increase the company's competitive edge and respond to the market effectively.
An entrepreneur is someone who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. By suggesting changes that are aimed at better satisfying customer needs and potentially increasing the company’s profits, Jalen is functioning in a role that seeks to balance risk and opportunity to benefit the organization.
In contrast to an entrepreneur, a resource allocator would be more concerned with assigning resources such as budget and personnel, a disturbance handler would be dealing with unexpected issues, a negotiator would be focused on discussions aiming at reaching an agreement, and a liaison would be primarily involved in facilitating communication between different parties or departments.