Final answer:
The Li Ning Company initially used a differentiation strategy to enter the Chinese sportswear market but has now shifted to an integrated cost leadership/differentiation strategy as it expands into new market segments.
Step-by-step explanation:
The Li Ning Company entered the Chinese sportswear market using a differentiation strategy. It differentiated itself from competitors by offering unique and high-quality products. However, as the company seeks to expand into new market segments, its strategy has changed to integrated cost leadership/differentiation. This means that Li Ning focuses on offering a combination of high-quality products at competitive prices.