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______________ is the contractual relationship in which an established firm supplies another business with unique resources in exchange for payment and other considerations.

a) Franchising
b) Outsourcing
c) Licensing
d) Strategic alliance

1 Answer

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Final answer:

The relationship described is known as franchising, where the franchisee is granted the rights to start a business following a franchisor's model in exchange for fees.

Step-by-step explanation:

The contractual relationship in which an established firm supplies another business with unique resources in exchange for payment and other considerations is known as franchising.

In a franchising agreement, the franchisee pays a franchise fee and ongoing royalty fees.

They receive the rights to start a business based on a model designed by the franchisor, who usually provides training, supply chain support, and help with setting up operations.

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