Final answer:
E-commerce involves both the processes leading up to the purchase of a product and the customer service afterward, which are surrounded by two market-shifting factors: technology and globalization.
Step-by-step explanation:
Electronic commerce, or e-commerce, involves events leading up to the purchase of a product, which includes activities such as advertising, online search, and transaction processing. In addition, it also entails customer service after the sale, which might involve providing support, addressing complaints, processing returns, and maintaining ongoing communication. Therefore, the correct answer to what electronic commerce can involve is 3) Both A and B.
Market dynamics have significantly evolved due to two main shifts: advancements in technology and the rise of globalization. These shifts have allowed e-commerce to break down geographical barriers, making goods and services available to a global audience. Additionally, the abundance of information and ease of comparison online mean consumers have increased power in making informed decisions, though it also brings the risk of information overload or unclear data which may affect satisfaction and purchasing behavior.