Final answer:
Off-peak pricing is when companies offer reduced prices during low-demand periods. The correct answer to the fill-in-the-blank question is 'pricing'.
Step-by-step explanation:
The term 'Off-peak pricing' refers to the practice of offering reduced prices during times when demand for a product or service is low. Companies do this to encourage more customers to purchase or use their services during these less busy times. The correct answer to the question is B. Pricing.