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Which of the following is the best organization structure for global marketing?

A) international division structure
B) matrix
C) geographic structure
D) worldwide product division structure
E) There is no single "best" structure

User Soukeyna
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1 Answer

6 votes

Final answer:

The best organizational structure for global marketing varies depending on a company's unique needs and situation, suggesting there is no single 'best' structure suitable for all. Factors like a company's stage of international development, industry, and product lines influence the ideal choice.

Step-by-step explanation:

The question 'Which of the following is the best organization structure for global marketing?' pertains to corporate organizational structures that are most effective for managing international marketing efforts. In addressing this question, option E) There is no single "best" structure is typically the most appropriate response. This is because the most efficient and effective organizational structure for global marketing can vary greatly depending on a company's specific circumstances, goals, industry, size, culture, and stage of international market development.

For instance, an international division structure may be suitable for a company in the early stages of globalization, while a geographic structure might work well for a company with a strong presence in multiple countries. Conversely, a worldwide product division structure could be optimal for a company with distinct product lines that span various international markets. Additionally, some companies use a matrix structure to balance product and geographic focuses.

User The Woo
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