Final answer:
Hershey rolled out the Yo-man line of condensed-milk candies targeting the premium candy segment in Japan, with the aim of capturing the market's preference for high-quality sweets and to adapt to global economic challenges affecting the American candy industry.
Step-by-step explanation:
Hershey introduced a new line of condensed-milk candies named Yo-man, which targets the premium candy segment in Japan. This strategic move is aligned with the company’s need to explore new markets and segments, partly due to the challenges faced by American candy makers, as highlighted by Ron Nixon's report on the inflated sugar prices which pushed them to look abroad for more cost-effective production solutions. Furthermore, the global demand for premium confectionery, as well as Hershey's intention to diversify its product offerings, likely influenced the decision to target Japan's market.
Hershey's decision reflects an understanding of the specific tastes and preferences in Japan for high-quality sweets, and with Yo-man, Hershey seems poised to cater to these preferences. The new condensed-milk candies could garner attention not only for their taste but as part of a broader trend of producing innovative and localized products for international markets.