Final answer:
Sustainable, superior returns accrue to companies that focus on meeting customer needs and gaining a competitive advantage.
Step-by-step explanation:
Sustainable, superior returns accrue to companies that focus on meeting customer needs and gaining a competitive advantage. Companies that prioritize meeting the needs of their customers and differentiate themselves from competitors are more likely to succeed in the long term. By understanding their customers' preferences and delivering products or services that fulfill those preferences better than their competitors, companies can attract loyal customers and generate sustainable profits.