Question

Subscriptions to the New York Times have been decreasing as more customers receive their news through other media. At the same time, advertisers have shifted portions of their spending to other media. The NYT's managers are making decisions under

a) Crisis management
b) Strategic planning
c) Contingency planning
d) Tactical decision-making

Answer 1

The managers of the New York Times are making decisions under strategic planning to address the decrease in subscriptions and shift in advertising spending to other media.

Step-by-step explanation:

The managers of the New York Times making decisions under strategic planning.

The decrease in subscriptions to the New York Times and the shift of advertising spending to other media indicate a need for long-term planning and strategic decision-making. Strategic planning involves setting goals and creating a plan of action to achieve those goals. The managers of the New York Times need to develop strategies to address the changing media landscape and find new ways to attract subscribers and advertisers.

For example, they may need to invest in digital platforms, improve online content, and explore partnerships with other media outlets. Strategic planning allows the managers to anticipate challenges, adapt to changes, and stay competitive in the evolving media industry.