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All of the following were traditional sources of competitive advantage EXCEPT

a) Cost
b) Innovation
c) Marketing
d) Quality

User Abstrct
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1 Answer

1 vote

Final answer:

The traditional sources of competitive advantage are cost, innovation, quality, and marketing. However, marketing is the exception as it is not a traditional source of competitive advantage.

Step-by-step explanation:

All of the following were traditional sources of competitive advantage except:

  1. Cost: Having lower costs than competitors by controlling expenses and improving efficiency.
  2. Innovation: Developing new and unique products, services, or processes that differentiate the company from its competitors.
  3. Marketing: Effectively promoting and communicating the value of the company's products or services to customers.
  4. Quality: Delivering products or services that meet or exceed customer expectations.

Therefore, the correct answer is c) Marketing, as it is a traditional source of competitive advantage.

User Bourax Webmaster
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