Question

All of the following were traditional sources of competitive advantage EXCEPT

a) Cost
b) Innovation
c) Marketing
d) Quality

Answer 1

The traditional sources of competitive advantage are cost, innovation, quality, and marketing. However, marketing is the exception as it is not a traditional source of competitive advantage.

Step-by-step explanation:

All of the following were traditional sources of competitive advantage except:

1. Cost: Having lower costs than competitors by controlling expenses and improving efficiency.
2. Innovation: Developing new and unique products, services, or processes that differentiate the company from its competitors.
3. Marketing: Effectively promoting and communicating the value of the company's products or services to customers.
4. Quality: Delivering products or services that meet or exceed customer expectations.

Therefore, the correct answer is c) Marketing, as it is a traditional source of competitive advantage.