Final answer:
Tactical goals carry an external message, targeting immediate or short-term execution of strategies like marketing campaigns, and are designed to influence the external audience perception and behavior.
Step-by-step explanation:
In the context of goals and plans, the level that carries an external message is typically referred to as the tactical level. Unlike the strategic or operational levels, tactical goals involve actions and communication that are directly external-facing. These goals often come to life in the form of marketing campaigns, public relations efforts, and customer service initiatives. They are designed to influence perception and behavior, and therefore, they reach beyond the internal workings of an organization.
Tactical goals and plans focus on the immediate or short-term execution of strategies. They might include the formation of campaign slogans, designing of ads, or the intricacies of customer interaction. These actions are crafted to elicit specific responses from an external audience, influencing their choices and strengthening the organization's competitive position. As such, tactical goals need to be both Achievable and Relevant to ensure that they resonate with the target audience and support the broader strategic objectives of the organization.