Final answer:
Franklin D. Roosevelt used rhetoric to build trust and garner support for his New Deal policies by addressing the nation with a sense of equality and directness, simplifying complex topics, and invoking feelings of community and confidence in his fireside chats.
Step-by-step explanation:
President Franklin D. Roosevelt used rhetoric in his "Second Bill of Rights" speech to persuade his listeners by addressing them directly and with a sense of equality, instilling a feeling of warmth and understanding. His radio addresses, known as fireside chats, were designed to soothe the listeners, much like a father would explain complex matters to his family in simple, relatable terms. By using analogies and invoking concepts of confidence, support, and community, he built trust and galvanized public support for his policies.
Roosevelt's language choices were intentional, crafted to explain complex banking and legal terms in a manner that was accessible to the average citizen, which helped to build public consensus for the New Deal initiatives. By fostering this understanding and trust, Roosevelt encouraged active participation in his economic recovery plans. His use of accessible language and his paternal approach were strategic in reassuring and mobilizing the nation during challenging times.