Final answer:
The two actions that can be detrimental to a brand in an evolving market place are competition from firms with superior or cheaper products and failing to adapt to shifts in the market caused by technology and globalization.
Step-by-step explanation:
There are two actions that can be detrimental to a brand in an evolving market place. The first action is competition from firms with better or cheaper products. When a business faces competition with superior or more affordable offerings, its profits can decrease, leading to potential loss of business and income for the company.
This can also result in job losses for the workers. For example, if a brand of cola tries to launch in the market and has to compete with Coca-Cola and Pepsi with their large advertising budgets, it may face significant challenges in gaining market share.
The second action is failing to adapt to shifts in the market caused by technology and globalization. In the digital age, consumers can order products from anywhere in the world through online platforms, leading to increased competition for local businesses. The failure to embrace technological advancements and reach a wider audience can cause a brand to fall behind and lose market share.