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The School of Business at a regional university was the first part of the institution to adopt CRM. Two years later, the initiative was quietly dropped. One possible cause for the failure was:

A. Total buy-in by the staff and administrators
B. Simplification of procedures as a result of CRM
C. Training
D. Focus on software that met the goals
E. Lack of management initiative

User Digicrat
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Final answer:

The failure of the CRM initiative at the regional university's School of Business was most likely due to a lack of management initiative. Successful CRM adoption depends on significant management support to foster adoption and ensure system alignment with institutional goals. The historical evolution from traditional to business-focused education suggests a societal shift towards valuing efficiency and leadership in the implementation of new systems.

Step-by-step explanation:

The question relates to the failure of a CRM (Customer Relationship Management) initiative within the School of Business at a regional university. Among the listed options, the likely cause of failure in this case might have been related to E. Lack of management initiative. Successful implementation of CRM solutions often requires significant management support and leadership to foster an environment of adoption, facilitate training, and ensure that the system aligns with the organizational goals. Without active management engagement, a CRM initiative can struggle due to resistance to change, inadequate training, or a misalignment between the CRM software's functionalities and the institution's objectives.

In historical context, it's noteworthy that the shift in educational focus from traditional to professional business training, as shown by programs like that of the Wharton School, highlighted a broader societal movement towards recognizing the value in specialized business education. The mini-case study further illustrates the importance of management involvement in evaluating and supporting institutional initiatives, aligning with the idea that the failure of the CRM system could be viewed as a managerial oversight.

Societal focus on efficiency and performance in both corporate and educational settings, as seen in the national educational standards movement, suggests that overarching strategies and expectations were becoming increasingly important. However, the implementation of these strategies, much like in the situation described in the question, frequently requires leadership and administrative commitment to achieve expected outcomes.

User Iargin
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