Final answer:
Converse has been successful with brand management despite a smaller marketing budget by leveraging a strong brand identity, influencer marketing, and digital marketing.
Step-by-step explanation:
Converse has been successful with brand management despite a smaller marketing budget by leveraging a few key strategies. Firstly, they have focused on building a strong brand identity and brand loyalty through their iconic Chuck Taylor All Star shoes. This has allowed them to create a passionate and dedicated customer base that helps spread the word about the brand. Additionally, Converse has utilized influencer marketing, partnering with celebrities and popular culture icons to generate buzz and appeal to their target audience. Finally, they have embraced digital marketing, utilizing social media and online platforms to reach a wider audience at a lower cost than traditional advertising.