Final answer:
Telemarketers must focus on building trust, providing relevant information, and being respectful of the customer's concerns to overcome unspoken objections when customers have not heard of their product.
Step-by-step explanation:
When telemarketers encounter customers who have not heard of their product, they must overcome some unspoken objections. These objections can include concerns about the credibility of the product, its relevance to the customer's needs, and the possibility of a pushy sales approach.
To build interest and overcome these objections, telemarketers can focus on establishing trust, providing relevant information, and being respectful of the customer's time and preferences. For example, they can share testimonials or case studies to demonstrate the product's efficacy, highlight how it addresses a specific pain point for the customer, and offer a no-pressure approach to allow the customer to make an informed decision.