Final answer:
The sharing of physical distribution functions mainly affects the 'place' component of the 4 P's of marketing. It can impact availability, delivery times, and costs. It can also influence pricing, promotion, and product customization.
Step-by-step explanation:
Physical distribution functions, also known as logistics, refer to the processes involved in getting a product from the manufacturer to the consumer. The way these functions are shared can have a significant impact on the success of a business and its marketing efforts. When it comes to the 4 P's of marketing (product, price, place, and promotion), the sharing of physical distribution functions primarily affects the 'place' component.
Place refers to the location where a product is made available to consumers. It includes factors such as the choice of distribution channels, the location of retail outlets, and the availability of transportation and storage facilities. When physical distribution functions are shared efficiently, it can lead to a wider availability of products in different locations, faster delivery times, and lower costs.
Efficient sharing of physical distribution functions can also have an impact on the other 3 P's of marketing. For example, it can influence the pricing strategy by reducing transportation costs and allowing for competitive pricing. It can also affect the promotion of a product by ensuring that it reaches the target market in a timely manner and with consistent quality. Lastly, it can influence the product itself by allowing for customization or personalization based on the location or preferences of the consumer.