Question

provides a strategic advantage because good service can be important to customers, difficult for competitors to duplicate, keeps customers returning to a retailer, and generates positive word-of-mouth communication, which attracts new customers.

Answer 1

Good service provides a strategic advantage for a business by attracting and retaining customers through quality service, generating positive word-of-mouth, and making it difficult for competitors to replicate.

Step-by-step explanation:

Providing good service in a business context can provide a strategic advantage for several reasons. Firstly, it is important to customers, as they value quality service and are more likely to be loyal to a business that provides it. Secondly, good service can be difficult for competitors to duplicate because it requires a combination of factors such as trained staff, efficient processes, and a customer-centric culture.

Thirdly, good service keeps customers returning to a retailer, as they feel valued and satisfied with their experience. Lastly, positive word-of-mouth communication generated by good service attracts new customers, who are more likely to trust and try out a business based on recommendations.