Final answer:
The decision to read a business letter can be influenced by the sender, subject line, personalization, relevance, conciseness, importance, and previous interactions with the recipient.
Step-by-step explanation:
There are several reasons that influence the decision to read a business letter:
Sender: The identity of the sender is important. If the letter is from a well-known and reputable business or organization, it is more likely to be read.
Subject Line: A clear and concise subject line can grab the reader's attention and make them more likely to open the letter.
Personalization: If the letter is personalized and tailored specifically to the recipient, it shows that the sender has taken the time and effort to make the letter relevant to them.
Relevance: If the letter is related to the recipient's interests, needs, or concerns, they are more likely to read it.
Conciseness and Clarity: Business letters that are well-written, easy to understand, and get straight to the point are more likely to be read.
Importance: If the recipient perceives the letter to be important or urgent, they are more likely to prioritize reading it.
Previous Interactions: If the sender has had positive previous interactions with the recipient or if they have a good reputation, the recipient may be more inclined to read their letters.