Question

Kendra Washington is the administrative assistant for Dr. Benson, the director of an inner-city community clinic. The clinic depends on charitable contributions for a significant portion of its operating funds. Dr. Benson has asked Kendra to draft a letter to past and potential contributors in anticipation of the clinic's annual fundraising drive. The purpose of the letter is to explain the progress of the clinic over the last year and how it contributes to the community. The most important part is to ask the recipient to make a donation. Kendra knows that the organization and wording of the letter are important in order for it to be effective.

If Kendra plans to send a form letter, what would be the most appropriate salutation?

Answer 1

For a form fundraising letter where the recipients' names are not known, "To Whom It May Concern," followed by a colon is the most appropriate and professional salutation.

Step-by-step explanation:

When drafting a form letter for fundraising purposes, the most appropriate salutation would be a general greeting, since the exact recipient's name may not always be known. In this case, Kendra Washington should use "To Whom It May Concern," followed by a colon, as the salutation in her letter to past and potential contributors. This approach ensures that the letters remain professional and suitable for multiple recipients, regardless of their gender or title. Additionally, it is imperative that the salutation is followed by a blank line before continuing with the body of the letter, which will detail the clinic's progress, its contributions to the community, and the request for donations.