Final answer:
Advertisers who assess situational determinants of consumer behavior are more likely to succeed in communicating with their target audiences.
Step-by-step explanation:
The statement is true. Advertisers who assess situational determinants of consumer behavior are more likely to succeed in communicating with their target audiences. By understanding the factors that influence consumer behavior, such as demographic information, interests, and preferences, advertisers can tailor their messages and strategies to effectively reach their target audience.
For example, if advertisers know that their target audience is primarily young adults who are interested in fitness, they may choose to advertise their products during television shows or online platforms that cater to this demographic. They can also create ads that align with the interests and values of their target audience, making the message more relevant and appealing.
By considering situational determinants and adapting their advertising approaches accordingly, advertisers increase their chances of engaging with and influencing their target audiences.