Final answer:
Multiattribute models are analytical tools used by marketers to understand and analyze consumers' attitudes. They consider multiple attributes of a product to examine how these attributes affect consumers' overall evaluation. Marketers use multiattribute models to gain insights into consumer preferences and make informed marketing decisions.
Step-by-step explanation:
Multiattribute models are analytical tools used by marketers to understand and analyze consumers' attitudes. These models help marketers identify the underlying factors that shape consumers' attitudes towards a product or brand. They consider multiple attributes or characteristics of a product and examine how these attributes contribute to consumers' overall evaluation and perception of the product. By using multiattribute models, marketers can gain insights into consumer preferences and make informed decisions about product positioning and marketing strategies.