Final answer:
An impactful social media campaign should include engaging storytelling, educational content, and strong visual aids like infographics or videos, along with testimonials and sustainability data to highlight the importance of eco-friendly choices.
Step-by-step explanation:
Jess is tasked with creating content for a social media campaign for environmentally friendly cleaning products. To make an impact across multiple platforms, she should consider engaging storytelling, informative educational content, and interactive elements like polls or quizzes. Using strong visuals, like infographics or videos, can effectively communicate the benefits of non-toxic products to a broad audience, while testimonials and case studies can build trust and credibility. Incorporating data about environmental impacts and showcasing the company's sustainability efforts can underline the importance of eco-friendly choices. A mix of content types will cater to various preferences and increase the chances of resonance across different social media channels.