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Drew is managing a social media advertising campaign. He has selected a popular social media site. The site has a flat membership fee, okay a pay- per- click fee. Drew will also be outsourcing the graphic designs of the ads and hat information do you need to calculate the cost- per- click of the campaign?

User Slavik N
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Final answer:

To calculate the cost-per-click for Drew's social media campaign, you would need the flat membership fee, the pay-per-click fee, the total graphic design costs, and the total number of clicks the campaign receives.

Step-by-step explanation:

To calculate the cost-per-click of a social media advertising campaign that Drew is managing, you would need the following information:

  • The flat membership fee for using the popular social media site.
  • The pay-per-click fee that the site charges for each click on the ads.
  • The total cost of outsourcing graphic design for the ad creatives.
  • The total number of clicks that the campaign receives.

Once you have collected these costs, you can calculate the cost-per-click by adding the total campaign costs (including the membership fee, the pay-per-click fees, and the graphic design outsourcing costs) and dividing that sum by the total number of clicks the campaign received. This will give you the average cost incurred for each click your ad receives.

User Michael Besteck
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