Question

Which of the following statements is true regarding an import-oriented distribution structure?

A) Several independent agencies providing functions such as advertising, marketing research, and financing are a part of this distribution structure.
B) The relationship between the importer and any middleman is similar to that found in a mass-marketing system.
C) The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the consumer is common.
D) These distribution systems are local rather than national in scope.
E) The marketing system develops around the philosophy of selling an unlimited supply of goods at low prices to a large number of affluent customers.

Answer 1

Option C is true regarding an import-oriented distribution structure. It involves a chain of intermediaries performing specific activities and selling to smaller units until reaching the consumer.

Step-by-step explanation:

An import-oriented distribution structure refers to a system where goods are imported from outside the country and distributed within a local market. Of the statements provided, option C is true regarding this distribution structure. It states that the idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the consumer is common in an import-oriented distribution structure. This means that there will be multiple intermediaries involved in the distribution process, such as importers, wholesalers, and retailers.