Final answer:
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. Marketers can use it to assess customer loyalty, identify areas for improvement, and benchmark against competitors. To improve the NPS, focus on providing exceptional customer service and delivering a superior product or experience.
Step-by-step explanation:
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It indicates how likely customers are to recommend a company, product, or service to others.
NPS is based on a single question: 'On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?' Based on their response, customers are classified into three categories: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6).
Marketers can use NPS to assess customer loyalty, identify areas for improvement, and benchmark against competitors. To improve the NPS, marketers can focus on providing exceptional customer service, resolving issues quickly, and delivering a superior product or experience.