Final answer:
The exact average number of people a dissatisfied customer will tell cannot be determined without specific study data. Business research commonly acknowledges that negative experiences are shared with more people than positive ones, highlighting the importance of good customer service to businesses.
Step-by-step explanation:
The question involves understanding consumer behavior and its impact in the realm of business. Specifically, it asks about the number of people a dissatisfied customer is likely to share their negative experiences with. Although the question seems to suggest a quantitative survey result, without a specific study or statistical result referenced, it would be inaccurate to assert a definitive answer to this question.
Instead, it's important to note that various studies over time have produced different average numbers, but the specific options provided (5,19,24,11) do not correspond to a standard answer that can be universally accepted without the proper context of the study being referenced.
However, a multitude of business research suggests that a dissatisfied customer will likely tell more people about their negative experiences than a satisfied customer will about their positive experiences. Companies, therefore, put significant effort into customer service to minimize the spread of negative word-of-mouth.