Final answer:
The 'You Attitude' in customer communication focuses on the customer's needs, creating a positive and valued experience, thus building good will. It is an ethical and necessary approach in customer service.
Step-by-step explanation:
Using the 'You Attitude' when communicating with customers refers to the practice of focusing on and prioritizing the customer's needs and interests rather than the company's.
This approach emphasizes the use of positive language, highlighting benefits for the customer, and making the customer feel valued. The correct answer to the question is D. Building good will. Using the 'You Attitude' is ethical and essential in customer service because it fosters a positive relationship between the business and its clients, leading to increased customer satisfaction and loyalty.