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Exporting, licensing, and direct investing are called __________ strategies because they represent alternative ways to sell products and services in foreign markets.

a) Domestic
b) Global
c) International
d) Multinational

1 Answer

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Final answer:

Exporting, licensing, and direct investing are classified as global strategies used by companies to enter foreign markets. Globalization features multinational corporations conducting business internationally, and foreign direct investment is a key activity in this domain.

Step-by-step explanation:

Exporting, licensing, and direct investing are called global strategies because they represent alternative ways to sell products and services in foreign markets. Among the options provided, the correct answer is b) Global. These methods are pivotal aspects of a company's international marketing and expansion strategies.

When we discuss globalization, it's essential to identify the patterns and strategies of multinational corporations. These organizations do not necessarily concentrate wealth in the hands of core nations, rather they collect a large share of their capital from a variety of nationalities and conduct their business across national borders.

Moreover, foreign direct investment (FDI) is a crucial concept in global business, encompassing the purchase or establishment of businesses in foreign countries, such as InBev's acquisition of Anheuser-Busch. This type of cross-border investment requires converting currency in the foreign exchange market to facilitate transactions.

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