Final answer:
Poets should write in a relatable and engaging manner about universal human experiences, using fresh, original language and concrete words to create images that evoke emotions and sensory experiences in the reader.
Step-by-step explanation:
When it comes to appealing to an audience, poets should write in a relatable and engaging manner about universal human experiences. This means using language that is fresh, original, and focused on evoking emotions and sensory experiences in the reader. By using concrete and specific words, poets can create images that allow the reader to see and experience the poem on a deeper level.