Final answer:
No, a firm cannot increase dollar share at the same time its unit share decreases.
Step-by-step explanation:
No, a firm cannot increase dollar share at the same time its unit share decreases. Raising prices and maintaining sales volume, reducing marketing expenses, and cutting production costs are not effective strategies for increasing dollar share while unit share decreases. In a competitive market, if a firm raises prices, customers are likely to switch to competitors who offer lower prices. This will lead to a decrease in sales volume and overall unit share. Therefore, option A, B, C, and D are not viable solutions.
The most effective way for a firm to increase dollar share is to focus on increasing unit share. This can be done through strategies such as improving product quality, expanding market reach, and implementing effective marketing campaigns.