Question

Sondra Celli, a skilled dressmaker, works from her home and makes elaborate dresses that are very popular at the weddings and birthday parties of Romanian gypsies who are currently located in southern Indiana. She wants to develop a marketing strategy that will target female Romanian gypsies in the area. In order to maximize the money she spends on marketing, Sondra should implement what type of marketing strategy when promoting her line of dresses?

A. Niche marketing
B. Mass marketing
C. Differentiated marketing
D. Undifferentiated marketing

Answer 1

Sondra Celli is advised to use a niche marketing strategy to effectively target and serve the specific market segment of Romanian gypsy women in her area.

Step-by-step explanation:

Sondra Celli should implement a niche marketing strategy to target Romanian gypsy women in southern Indiana seeking elaborate dresses for weddings and birthday parties. Niche marketing focuses on a specific segment of the market with unique needs, which allows for a more tailored and effective marketing approach. Through niche marketing, Sondra can concentrate her resources on a clearly defined group whose needs she knows well and can service uniquely. Her intricate and culturally relevant dresses serve as an advantage in meeting the needs of these specific customers.